Pivot
Intermediate Level
Bengaluru
Entrepreneurship
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Definition
A significant change in a startup's business model, product, or target market while staying true to its core vision.
Detailed Explanation
Pivots happen when original assumptions don't work. Famous pivots: Ola from ride-sharing marketplace to taxi service. Successful pivots can transform failing startups into unicorns.
Example
A food delivery app pivots to cloud kitchens after realizing better unit economics.
Local Context (Bengaluru)
Many Bengaluru unicorns including Flipkart and Ola have pivoted from their original models.
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